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  • The Great Wilderness

  • Rainforest to Rockies

  • Skiing & Snowboarding

  • Need to Know

BC’s big backyard inspires unbridled adventures. Our cities, set on the doorstep of the wild, make it easy to step into nature and explore the endless possibilities of the outdoors. Our people connect explorers with unexpected moments that renew the human spirit.

Destination BC/Hubert Kang

BC Road Trips

This summer, British Columbians can explore somewhere new close to home and rediscover the beauty of the province. By slowing down and taking the scenic route, it’s possible to uncover hidden gems, even in places that once felt familiar. Everything we look for—beauty, connection, and wonder—can be found right here, just around the corner.

See BC Road Trips
Highway 3 outside of Cranbrook | Kari Medig

Natural wonders unfold at every turn

Rainforest to Rockies is the quintessential Canadian journey along ever-changing landscapes. Venture from the Pacific Coast, where the ocean meets the rainforest through cities, valleys, and desert toward towering mountains. Travel from sea to sky along this extraordinary route by road, rail, or trail.

Explore Now
An illuminated tent under the Northern Lights.
Trail near the Alaska Highway | Andrew Strain

Beyond the Map: A Deeper Connection to Land and Life

In our digitally connected and developed world, it can feel as if little mystery remains on Earth, and even fewer places where we can experience true awe. Find out how a visit to The Great Wilderness has the power to connect us to land and life on a deep and meaningful scale.

Start Your Journey
Downtown Fernie | Dave Heath

BC's Coolest Ski Towns

From small-town charm to legendary après, here’s where you should shred it up in BC.

Start Planning

Inspirational Stories

User Avatar Destination British Columbia
Destination British Columbia
October 26
From scenic vistas along winding roads to ferry rides that cross the ocean, road trips call to us for different reasons. Van packed, adventure ready! 🚐 Where are you going first? #exploreBC #exploreBCnow Planning on travelling in BC? Plan ahead so you can #exploreBC safely and responsibly—learn about the latest updates, weather and driving conditions, and more under “Know Before You Go” at www.hellobc.com (http://www.hellobc.com/) or see our link in bio.
User Avatar Visit Website Destination British Columbia
Visit Website
Destination British Columbia
March 14
Love For BC – Judy Kasiama, jujumil "I’m not trying to fit the mould in terms of who I am or who I am as an athlete. I can enjoy mountain biking, I can enjoy skiing, and I can come out and look pretty cute—fashion is my thing." Judy Kasiama shares her love for Vancouver and her passion for inclusive outdoor sports. Stay tuned for more Love For BC stories coming soon.
Jess Bauer
January 23
BCSN version, VCM, responsible recreation
Destination British Columbia
@hellobc
User Avatar Destination British Columbia
Destination British Columbia
October 26
From scenic vistas along winding roads to ferry rides that cross the ocean, road trips call to us for different reasons. Van packed, adventure ready! 🚐 Where are you going first? #exploreBC #exploreBCnow Planning on travelling in BC? Plan ahead so you can #exploreBC safely and responsibly—learn about the latest updates, weather and driving conditions, and more under “Know Before You Go” at www.hellobc.com (http://www.hellobc.com/) or see our link in bio.
User Avatar Visit Website Destination British Columbia
Visit Website
Destination British Columbia
March 14
Love For BC – Judy Kasiama, jujumil "I’m not trying to fit the mould in terms of who I am or who I am as an athlete. I can enjoy mountain biking, I can enjoy skiing, and I can come out and look pretty cute—fashion is my thing." Judy Kasiama shares her love for Vancouver and her passion for inclusive outdoor sports. Stay tuned for more Love For BC stories coming soon.
Jess Bauer
January 23
BCSN version, VCM, responsible recreation
Destination British Columbia
@hellobc

Love for BC

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Indigenous Cultures

Gain a deeper understanding of how the people and the land are intertwined.

Learn More
A person in a wheelchair reads a pamphlet at the foot of a bed in a hotel room.

Accessible Travel in BC

Find resources and travel ideas to help you plan a smooth and enjoyable getaway.

Learn More
A black car is parked in front of a sandy beach with green bushes on the left of the image.

Plan Your BC Road Trip

One of the best ways to explore British Columbia’s natural beauty, small towns, and wildlife is by open road.

Learn More
#explorebc

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